Hello and welcome to my addition to PodCamp Nashville's Blog Tour! Dirk Hoag has the next post on the tour.I'm a programmer/business owner, not a marketer. And I don't have a podcast. So why am I going to PodCamp Nashville on April 14th and encouraging others like me to do the same?
Let's start with a little history. I've already talked about how BarCamp Nashville got me out of my shell, but I haven't told the whole story. In August of last year, I was invited to the second "NashBurger," which is basically a monthly tweetup where a few awesome people try out different burgers in town and occassionally discuss marketing and social media trends. They are all marketing professionals, but somehow they still wanted to hang out with a tech nerd like me. I was just learning Twitter and didn't really have a clue about blogging. They took me under their wing, smiled at my child-like questions and then did the hard work of digging in to give me great, tangible answers. They often blogged about our discussions and expanded their answers in detail.
Most important of all... They became Us.
Over the past half-year or so, I've not only learned a ton about marketing and social media, I've made some good friends. Joey, Tyler, Laura, John, and Kacy have helped me time and again whether it's personal branding, business marketing, social media strategy, blogging techniques or probably the most important of all: etiquette. Together, we've been able to better understand the marketers vs. developers mindset and turn it into a marketers and developers solution. By the way, if you're either a marketer or developer, you should read the 5 keys to not pissing each other off.
These friendships are something I value greatly. Helping and being helped by others is fundamental to community. If you're doing anything online, it can't be an "us" verses "them." Even if you can program an amazing application, if no one learns about it because your marketing is piss poor, what's the point? You didn't really help anyone. Same thing is true for a marketing message without a well-built product backing it. Sure you might be able to sell a ketchup popsicle to a woman in white gloves, but why not sell her something she can really use instead?
Marketers and developers need each other to build things online that change lives. PodCamp Nashville is one of the best ways we can connect, build friendships and learn from one another. If you're a developer, I'm challenging you to be there. Open your mind, think differently and meet some people who aren't "like you." You'll be better off; trust me.
I'm going because I want to support my friends, and I want to make new ones. I want to learn and grow in areas I know nothing about. I hope to see you there as well.